CHANGING THE WAY THE WORLD EATS FOR THE BETTER.
Good for people. Good for planet. Here at Alpro we want to continue to change the way the world eats for the better by making healthy plant-based food that tastes good and does good.
Alpro has always been a champion of the plant and we see our job as turning these good things into delicious products to eat, drink and enjoy. We've got plenty to work with - so much good stuff grows straight from the soil: grains, vegetables, fruits, nuts and seeds, all packed with essential nutrients, freshness and flavour. A plant-based lifestyle tastes good in every sense – it’s sustainable for the planet, and eating food from plants is good for our health.
WE OFFER THE BEST OF PLANT-BASED INGREDIENTS, IN A TASTY WAY THAT IS ALSO GOOD FOR YOU AND FOR THE PLANET.
As European pioneer Alpro has been around for a long time making plant-based food and drinks since well before the days it became fashionable.
For us, it’s common sense. And common sense, quite frankly, never tasted this good. We started out with a radical idea: what if the goodness of soya could be turned into something that anybody, anywhere could enjoy anytime? This idea grew and grew until it became Alpro: a simple, wholesome recipe for a soya drink. But with it came an appetite for much, much more.
ALPRO ENJOYS A 41% SEGMENT SHARE IN THE PLANT-BASED CATEGORY.
Totally delicious and rich in nutrients, nature’s finest goes into our products. We make all kinds of taste sensations with seeds, grains, nuts, and ingredients direct from the earth such as almonds, hazelnuts and many more. Alpro is creating a broad choice of delicious plant-based drinks, alternatives to yoghurt and cream, desserts, margarines and ice cream, made from either non-GM soya, almonds, hazelnuts, cashew, rice, oats or coconut. Alpro products are known under the brands Alpro® and Provamel®.
Our latest campaign:
In January 2018 Alpro launched its campaign How it starts, depends on you, showing that drinking and eating Alpro is a first small step for anybody, anywhere to start their day.